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ABC Edges Out NBC’s ‘Heroes’-Heavy Monday

September 25, 2007 12:14 PM

All of NBC’s buzz-building billboards, Comic-Con screenings, fan outreach and online pilots to promote its Monday-night lineup were edged out by the prospect of Mark Cuban waltzing.

ABC earned a narrow victory for the first night of the fall broadcast season with “Dancing With the Stars” and “The Bachelor,” while the return of NBC’s “Heroes” was the highest-rated show of the evening.

The 90-minute “Dancing” had a 5.8 preliminary rating among adults 18 to 49, up a tick from year’s premiere, followed by a 3.5 rating for “Bachelor,” up 13 percent from last year. ABC boasted it was the only network to enjoy across-the-board gains last night compared to last season.

NBC came in second with its trio of hero-driven dramas, a mere tenth of a rating point behind ABC. The premiere of “Chuck” garnered a solid 3.6 rating, but was down 18 percent from the premiere of “Deal or No Deal” last fall. “Heroes” came back strong with a 6.5, up 10 percent from last year’s premiere and its best rating since last March. Viewership dropped for the debut of “Journeyman,” however, which had a 3.7—disappointing considering its lead-in.

There won’t be any national ratings for “Heroes” later today, because NBC has opted to take advantage of a recent Nielsen rule change that allows broadcast networks to add an encore presentation and mix together the ratings for both airings. NBC will re-air “Heroes” on Saturday and add its viewership to the current “Heroes” tally. This is the first time a network has opted for this and some competitors are annoyed, feeling the move allows NBC to double-dip for a number.

CBS was third with the premieres of “How I Met Your Mother” (3.2, down slightly from last year), “The Big Bang Theory” (a respectable 3.7), “Two and a Half Men” (4.7, down a tick) and “Rules of Engagement” (4.4, also down a notch). At 10 p.m., “CSI: Miami” dropped 21 percent from last year’s premiere to a 4.6.

Fox came in fourth, with “Prison Break” holding up admirably in its second week with a 3.1 rating. At 9 p.m., “K-Ville” got k-illed with a 2.3 rating, down from last week’s 3.3.

This morning Fox’s competitors are chortling over a promo that ran during last night’s “Prison Break” that called “K-Ville” the “No. 1 new drama of the season” among adults 18 to 49. Given only two new dramas actually aired before Monday night, this claim essentially brags that “K-Ville” beat The CW’s “Gossip Girl.”

Speaking of The CW, the network came in fifth with repeats.

Also: The networks are pointing out the latest DVR-penetration estimates, which have increased to 19.4 percent. Instead of “flat is the new up,” one network analyst said he expects the premiere week mantra to be: “Down 10 percent is the new flat.”


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Comments (6)

Doug:

Mark Cuban wasn't on Monday night! It was just the women celebrities.

Robb:

In Nashville Dancing wasn't even on in primetime...delayed til 12:41am so the local ABC affiliate could simulcast the Titans/Saints MNF game which was also on ESPN in the Nashville Metro area. No telling how many complaints the station got as they ran crawls every 10 min. of the delayed broadcast. The Tues. night show featuring the men won't be seen until 1:36am Wed. morning since Titans Head Coach Jeff Fisher's coach show will pre-empt the live broadcast of Tues. night's Dancing.

OSCAR:

Leave "Gossip Girl" Alone!!!

Dave L:

I AM VERY HAPPY ABC BEAT NBC, NBC ARE SUCH POOR LOOSERS THEY JUST BETTER GET READY FOR AN UP HILL CLIMB WITH ALL THE DOMB RE-MAKES THEY HAVE PLANED I PERSONALY HOPE THEY GO DOWN DOWN DOWN THEY CAN'T SEEM TO GET ANY THING RIGHT I SAID AT THE BEGGING OF SUMMER THIS WAS GOING TO HAPPEN AND THIS IS ONLY WEEK 1 I'M SURE IT'S GOING TO GET WORSE FOR THEM AND I CAN'T WAIT!!! 1 NITE OF FOOTBALL FOR THEM IS NOT GOING TO CUT IT SAY I TOLD YOU SO!!! DAVE L DETROIT

Mark Jeffries:

As if NBC's going to listen to an illiterate AOL moron who can't turn off his caps lock. Nice to see that trailer park trash think they know how to run a television network.

Robb, football (particularly the Titans and Vince Young in Nashville) trumps reality every time in a local market. I bet you the Titans did three times the rating "Dancing" would have done. Not everyone can pay $90 a month for cable or satellite.

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