Amazon Customers Rate 'Chuck' Best of NBC's New Shows
September 21, 2007 3:00 PM
An unexpected byproduct of NBC offering its fall drama slate for free download on Amazon.com’s Unbox video service: The shows are being formally reviewed by customers, just like any other Amazon product, before most critics take their turn next week.
“Chuck” is receiving the highest marks, as of Friday earning four-and-a-half stars out of five. “Life” and “Journeyman” average four stars. The most heavily promoted show of the pack, “Bionic Woman,” is deemed worthy of merely three-and-a-half stars.
Some of the reviews, particularly on “Bionic,” give low marks due to gripes about the Unbox player. But the reviews provide a rough consensus of opinion on the strengths and weaknesses of the slate. Though NBC officially takes little notice of fan comments, sources said network executive are aware of the reviews and can’t help but read along as premiere week looms.
Unlike most Amazon products, the free downloads are not ranked by popularity. If the number of reviews are an accurate indication, “Bionic” is the most downloaded, followed by “Chuck,” “Journeyman” and “Life.”
Of course, fans critiquing pilot previews online is nothing new. But the established Amazon.com system of registered customers provides more credibility and organization than your typically chaotic message board.
This isn’t to say the Amazon.com system is anywhere close to foolproof. Though an NBC representative denied using viral marketers to post bogus reviews, some of the comments seem suspect. Take this first-time Amazon.com poster reviewing the upcoming cop drama “Life.”
“This show has something for everyone. Plenty of ‘eye candy’ thanks to Damian Lewis and Sarah Shahi. Wonderful performances from Damian (as always!), from Sarah and from everyone in it. A very clever, well-written script that will appeal to people who like television that is intelligent, engaging, entertaining, suspenseful, humorous, ... I am so-o-o-o hooked! I'm looking forward to the official broadcast premiere on September 26, and for the weeks, months and years of Life that follow!”