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ABC: Winning Yet Down With ‘Desperate Housewives’

October 1, 2007 10:40 AM

Desperate HousewivesIn what’s becoming a trend this season, a network conquered a heavily contested night in the ratings while sustaining heavy casualties.

ABC had the three highest-rated non-sports shows Sunday night in the 18-49 demographic, with the season premieres of “Extreme Makeover: Home Edition” (4.7), “Desperate Housewives” (7.4) and “Brothers & Sisters” (5.1). But each fell compared to last season’s premieres, with “Extreme” down 26 percent, “Desperate” off 27 percent and “Brothers” down 15 percent, based on preliminary Nielsen numbers.

ABC won the night in the demo and in total viewers, and “Desperate” topped NBC’s second-place presentation of “Sunday Night Football,” featuring the Philadelphia Eagles at the New York Giants (a very preliminary 5.6, down from last week’s 7.8).

CBS and Fox are tied for third place, with CBS presenting “60 Minutes” (2.8), “Cold Case” (3.4) and “Shark” (2.7). Despite the increased competition from ABC’s premieres, all of the CBS shows grew from last week’s numbers, which had likely taken a knock due to the premiere of PBS’ “The War” and stronger NBC football returns.

Conversely, Fox’s comedy lineup fell from last week, when the network aired its “Family Guy” “Star Wars” special. Shows include “The Simpsons” (4.2), “King of the Hill” (3.5), “Family Guy” (4.2) and “American Dad” (3.1).

The CW’s “CW Now” (0.3) and “Online Nation” (0.3) continue to founder, followed by repeats.

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Comments (4)

Lori Shefa:

Check out these huge declines!!!

David Antlitz:

The ratings for "Reba" and "Seventh Heaven" were much better than CW's new Sunday night shows (CW Now, and Online Nation). The old WB was much better, I rarely watch CW anymore.

Tina:

I gave up on Desperate Housewives after the 2nd season, it's a ridiculous show with very bad acting. I liked Brothers and Sisters last season but I'm sure it will head south the way Desperate and Grey's Anatomy have.

Carl:

Brothers & Sisters premiere had hugely inflated numbers last season, given that it was the first episode. Did anyone really think they would keep those numbers?

Many analysts considered the B&S premiere numbers to be good, they were about a million over the ratings from last season's finale.

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