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Burn Off: DVRs Boost 'Reaper'; California Fires Halt Shows

October 23, 2007 3:15 PM

More DVR data floating around. Comparing Live-Plus-Same day to Live-Plus-Seven for the second week of the season, the networks tend to receive overall similar boosts from the added viewing, ranging from 16 percent (Fox) to 19 percent (The CW).

Show by show, NBC touted five of the seven most-boosted shows, with “The Office” (up 19 percent), “Las Vegas” (up 18 percent), “Bionic Woman” (up 17 percent), “Friday Night Lights” (up 15 percent) and “Heroes” (up 15 percent). The CW also picked up some bragging rights, with “Gossip Girl” (up 15 percent) and, ranking as the biggest overall gainer of the week, “Reaper” (up a steep 27 percent).

Also: California fires disrupt filming of shows … The inside story of the rivalry between ABC’s “Cashmere Mafia” and NBC’s “Lipstick Jungle” … Trump’s syndicated talk show … SAG and AFTRA bickeringDebmar-Mercury’s “Trivial Pursuit” game show.


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Comments (2)

James, Which numbers are you using for those calculations?

Using Persons 2+ Live for the baseline, I get Office as the most shifted at +33.6% over live, and Reaper second at 24.6%.

Unlikely this will format properly, but here goes.

Rank Programs Network Persons Live+7 (million) Persons Live (million) Timeshifed Audience (000s) % increase over Live
1 OFFICE NBC 9.94 7.44 2,499 33.6%
2 REAPER CW 3.38 2.71 666 24.6%

For a much better look:

http://tvbythenumbers.com/2007/10/22/top-timeshifted-broadcast-tv-shows-oct-1-8/


James, forgive Bill I think he's adjusting to a new contact lens prescription and didn't see that your comparisons were Live+SD to Live+7 rather than LIVE to Live+7.

We use the Live to Live+7 comparisons on our site because we're looking to fully account for the total impact of DVR viewing even though we are aware that a significant portion of it takes place on the same day.

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