CBS and CW Enjoy Tuesday Gains
October 17, 2007 10:34 AM
Although Fox likely won Tuesday night with its presentation of Major League Baseball playoffs, CBS and The CW posted week-to-week gains for key shows.
CBS’ “NCIS” and “The Unit” attained season highs, while The CW’s “Reaper” and “Beauty and the Geek” saw ratings bumps. ABC and NBC also showed some stabilization and slight gains for a few shows.
Fox typically dominates Tuesdays with “House,” which this week was preempted by the network’s presentation of the American League Championship Series Game 4, featuring the Boston Red Sox at the Cleveland Indians. Fox is warning the game’s preliminary 3.7 rating among adults 18 to 49 will shift in the nationals, but as of now the network leads the night by 0.4 of a rating point.
CBS and ABC tied for second, with CBS’ “NCIS” (4.1) and “The Unit” (3.5) up a sharp 21 percent and 17 percent, respectively. The pattern is pretty much what CBS executives predicted would happen after the first few weeks of the season: Viewers would sample new shows on its competitors, then return to its stable lineup.
That said, despite having a larger lead-in, freshman series “Cane” at 10 p.m. continued to drop, this time by a tenth of a point to a 2.2.
ABC’s “Cavemen” and “Carpoolers” (both 2.7) stabilized in their third week, followed by “Dancing With the Stars” (up 5 percent to a 4.3) and “Boston Legal” (up a tick to a 2.8).
In third place, NBC had a “Matt Lauer Reports” special (1.7) that came in last among the major networks for the hour, followed by “The Biggest Loser” (up 11 percent to a 3.0) and “Law & Order: SVU” (down a notch to a 4.8).
For The CW, “Beauty and the Geek” gained a notch to match its season high (1.7), while “Reaper” posted a head-turning 25 percent gain (1.5), matching its premiere.