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'Friday Night Lights' Kicks Off

October 8, 2007 11:04 AM

fridaynightblog.jpg“’Friday Night Lights’—finally on Fridays!” goes NBC’s on-air promo for the return of the critically acclaimed series, as if viewers have been clamoring for the schedule change.

Judging from the premiere’s ratings, the show’s fans from last season had no trouble finding “Lights” in its new slot, but only a few new viewers came to watch the game.

“Lights” opened to a 2.2 rating among adults 18 to 49 in the preliminary Nielsens, tying the second week of CBS’s “Moonlight” for the 9 p.m. time period. That’s down 19 percent from “Lights” October debut on Tuesdays at 8 p.m., but up a tick from last April’s Wednesday night debut.

Given that the ratings bar is set lower for Fridays, gaining versus the show’s mid-week time period is a good sign. NBC is calling the ratings “a very promising start,” but they also don’t leave much room for the usual ratings settling in a second and third week. With critics warning that an attention-getting over-the-top plot twist in Friday’s premiere might turn off viewers, should be interesting to see how “Lights” plays out.

Overall, NBC came in second place for the night to CBS’s “Ghost Whisperer” (steady with 2.4), “Moonlight” (in its second, week down a fairly standard 12 percent to a 2.2) and “Numbers” (up a notch to a 2.7).

NBC was second with “Deal” (2.0), “Lights” (2.2) and “Las Vegas” (a series-low 2.1). ABC repeated “Pushing Daisies” (1.4) and “Private Practice” (1.6) and aired “20/20” (2.4). Fox had “Are You Smarter Than a 5th Grader” (1.5) and a “K-Ville” repeat (1.2). The CW had “Friday Night Smackdown” (1.4).


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Comments (3)

Jeremy Dunn:

Friday Night Lights is a great show. I know smarter people than I are making the decisions as to when to show what but why would you show this when a large part of your audience (High school kids/ High school football players) are playing football themselves or are watching their High school team play? Move this to Tuesday or Wednesday and try to show a new episode every week.

will:

man, this is the best show ever and i watch this show when ever it is on it dosent matter if it is a repeat thats how good this show is!!!!!!!!!!!

I'm sorry, I think it was me.

I said this last April:

I think that all could be solved by just moving Friday Night Lights to Friday at 8 pm, right before Las Vegas.

I understand that Friday is not a prestige neighborhood in the TV game. Certainly, the producers don't want to air the show on a night when viewership levels are down, but they don't seem to be taking advantage of the Wednesday night audience, so giving Friday a shot is not too bad an idea.

http://iamatvjunkie.typepad.com/i_am_a_tv_junkie_a_blog_f/2007/04/show_on_the_bub.html

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