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Modest ‘Price’ Bump for Drew Carey

October 25, 2007 9:23 AM

Price is RightAnd the actual retail value of changing your morning game show host is …

About a 10 percent ratings bump.

Drew Carey’s debut week hosting CBS’ classic game show “The Price Is Right” resulted in slightly better numbers than last year with Bob Barker at the microphone.

“Price” averaged 5.4 million viewers for the week of Oct. 15-21, matching the “Price” average from Oct. 16-22 in 2006. Among adults 18 to 49, Carey garnered a modest bump—up 10 percent to a 1.1. For daytime shows, networks typically target women 25 to 54, which also saw a slight increase for Carey—up 7 percent to a 1.6 rating.

Because of the host changing of the guard, “Price” started about a month late this season. If Carey’s first week in October is compared to Barker’s first week in September '06, there are still gains for Carey—up 7 percent among women 25 to 54, 8 percent among total viewers and 22 percent among adults 18 to 49.

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Comments (14)

Eenusch:

Big Deal!!

This is largely attributable to "checking out" new guy Drew on a show that has had the same host (Bob Barker) for 35 years. It's nothing but novelty.

We'll see what the ratings are like in 6 months.

Even Katie Couric got a big bump in the ratings when she started on the CBS Evening News, before sinking into third place.

kevinfromduluth:

You have to remember one thing about Drew Carey...He is historic for walking on his shows, or have you forgotten the hissy fit he threw over his namesake show on ABC that gave him a contract worth millions to him, but cost the network big....Look for him to do this show two years tops, then be demanding a huge pay increase...he'll never stick it out....

Calvin Sneed:

Carey's devil-may-care attitude may have worked on his other game shows, but "Price" is much different. He just doesn't seem to be interested in the games.. he's not engaging with the contestants, he doesn't listen and pick up on little things they do or say while they're on camera. Barker always did, and, in a way that made you laugh.
Also, there is no interest in his voice, no "up and down," no "come along with me" that makes you want to watch the show.
I agree, the spike in the ratings was just "sampling," and I don't see the numbers hanging around, because for all Drew is, he's rather bland.
If he's planning to get better at it, I'd do it yesterday.

Damian Karr:

It doesn't matter what the numbers say for our local business. As a General Sales Manager you shouldn't even be talking about numbers to your account managers, local clients don't care. You sell the sizzle and we all know that national is in the tank. Have your people go biz-to-biz and pitch the sizzle of Drew Carey, not your personal thoughts. We should make a ton of money on this locally.

Don Roberson:

Give Drew time..he seems a little nervous..and sometimes distracted..looks like he wants to "cut up" more but is holding back. Now..if he could just get on one of those "tred mills" they give away..and lose some weight...

Dundee:

I think him fumbling around is more endearing than him not caring about the game. There is a lot to do and BB made it look effortless. Far from it. There is work involved in this game show probably more than any other show. Once Drew is able to feel more comfortable in his environment, I think that will be the point to really evaluate his performance.

It's so weird to see someone else man the skinny microphone. Did Barker ever have a fill-in host? I don't ever remember seeing one.

I do hope Carey does well. Does anyone out there think that Barker WAS the show? Can it ultimatley survive without him? Hmmmm ... such mysteries.

Daniel Cowan:

Bob Barker did have a fill- in host. Dennis James did 3 shows back in the 70s when Barker was unavailable. Since then, any tapings that Bob Barker couldn't do, due to illness or something else, have been postponed or rescheduled. If Drew ever had one of those times, maybe it could be Bob filling in, and we get some of that playful banter again. We'll have to wait and see.

Daniel Cowan:

Bob Barker did have a fill- in host. Dennis James did 3 shows back in the 70s when Barker was unavailable. Since then, any tapings that Bob Barker couldn't do, due to illness or something else, have been postponed or rescheduled. If Drew ever had one of those times, maybe it could be Bob filling in, and we get some of that playful banter again. We'll have to wait and see.

Daniel Cowan:

Bob Barker did have a fill- in host. Dennis James did 3 shows back in the 70s when Barker was unavailable. Since then, any tapings that Bob Barker couldn't do, due to illness or something else, have been postponed or rescheduled. If Drew ever had one of those times, maybe it could be Bob filling in, and we get some of that playful banter again. We'll have to wait and see.

Deloris Washington:

Daily I looked forward to watching the Price is Right. I loved the show but lately I haven't seen it. Was it taken off the air? I sure hope not. I live in Chicago. Daily I looked forward to watching the show, but now it is no longer on the air. I pray the show will return soon. Please get it back. Thank you Deloris in Chicago.

Scott Temple:

Drew is doing pretty good, but it's not the same without Bob. I'm used to Barker and it's difficult to accept anyone but him in that role. I feel the same way about Family Feud. Ray Combs is the only person I can enjoy hosting that show. Feud has never been the same ever since he was fired in 1994. The latest editions with Louie Anderson, Richard Karn, and John O'Hurley have been horrible.

How do you guys think Drew compares to Doug Davidson, Tom Kennedy, and Dennis James?

Kyle Bird:

The trouble with Drew is he just doesn't have that game show host "polish". Game show hosts have some charisma, and are usually a little bit bigger than life. Drew doesn't and isn't, and I think it hurts the show.

Dennis James did the nighttime version in the 70s and filled in for Barker a few times on the daytime show. He had too much of a used-car salesman vibe. Doug Davidson was OK, but forgettable. Tom Kennedy, with so much previous game show experience under his belt when he hosted the 80s nighttime "Price", was the best non-Barker host.

If you think Drew Carey is horrible you should check out www.americahatesdrew.com its a site compiling all the complaints about Drew and sending them to CBS.

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