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The CW Picks Up ‘Gossip Girl’

October 9, 2007 12:22 PM

Gossip GirlClaiming the first pickup of the fall, The CW has ordered a full season of its drama “Gossip Girl.”

Though the show debuted to average ratings in a competitive Wednesday time period and fell in its second week, "Gossip" grew a notch last week to a 1.2 rating among adults 18 to 49 (and a 1.7 in the network's target 18 to 34 demographic). The network has picked up the back nine episodes for a total series order of 22 shows.

Moreover, the network said its initial wave of DVR ratings show “Gossip” is picking up some significant non-live viewing. For the premiere, the drama is up 20 percent in adults 18 to 34 and 18 percent among 18 to 49.

“People everywhere are talking about ‘Gossip Girl,’ and we believe this show will continue to build audience as it builds buzz,” said Dawn Ostroff, president of entertainment at The CW. “Josh Schwartz and Stephanie Savage have created an incredibly heightened-reality world that viewers are locking into while advertisers, affiliates and press have also embraced the show. The series has earned its early pick-up and we look forward to a long run on The CW.”

As previously reported, “Gossip” also gained viewers from hefty amounts of iTunes downloading. The two most recent episodes rank among the top five shows downloaded with the service, according to The CW.

Updated at 4:35 p.m.

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Comments (6)

programmer T:

With the start they have had, they need to show confidence in SOMETHING! How many consecutive years can these guys fall off 20% in their core demos?

Fred Farrar:

Is the total order now for only 13 episodes? Or was that a typo?

alexandra lasinski:

this is personaly my favourite show.
sooo much better than the oc and pretty much everyone watches it in my school, and if they dont i tell them to anyways:)
keeeep broadcasting!!
ill make sure to keep watching!
LOVEE THIS SHOOOW
XOXOXOXOXOOXOXOXOXX

Dawn:

I love this show and never watched OC and I am 21 years old

Eastern:

What channel is this on? CW?? I'm in the Eastern region.

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