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James Hibberd



The People’s Choice Is NBC

January 9, 2008 11:34 AM

People<br />
s Choice AwardsPerhaps the Golden Globes got off easy.

The return of the People’s Choice Awards was down 54% from last year. CBS’ presentation of the annual event garnered a weak 1.6 preliminary rating among adults 18 to 49, according to Nielsen.

CBS scaled back the production to avoid complications with the Writers Guild of America (no red carpet, no live audience), yet kept the show’s length at two hours. One critic said the awards “had the look and feel of a cable-access retrospective.”

For those morbidly curious, "House" won for favorite drama, "Two and a Half Men" for comedy, "Stargate Atlantis" for sci fi show (beating "Battlestar Galactica"), "Dancing With the Stars" for reality, "The Simpsons" for animated, "Deal or No Deal" for game show and Katherine Heigl and Patrick Dempsey were the favorite female and male performers.

Meanwhile, NBC’s good news continued.

Not only did the network win the night, but it topped every half-hour of prime time, starting with a two-hour edition of “The Biggest Loser: Couples” (4.3, off just a tick from its premiere last week) followed by “Law & Order: SVU” (5.1). The lineup marked the highest-rated non-Olympics Tuesday for the network in more than two years. Yup, nothing can possibly stop NBC from dominating Tuesdays for the rest of the … oh, wait.

Fox was second with repeats of “Bones” (2.0) and “House” (3.6).

CBS was third with an “NCIS” repeat (2.4) and the award show.

The CW edged out ABC for fourth place thanks to the premiere and second episodes of “One Tree Hill” (1.5 and 1.6). “Tree” was down slightly from its last premiere in September 2006, yet it still delivered The CW’s best Tuesday of the season in its target demo of adults 18 to 34.

ABC finished last with the season premiere and a repeat of “Just for Laughs” (1.8 and 1.6), “According to Jim” (1.2), the time-period premiere of “Carpoolers” (1.1) and an encore of the “Cashmere Mafia” pilot (1.0).

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Comments (2)

Attention: AMPTP; PEOPLES CHOICE AWARDS...1.6 Nielsen...Get it? "Spred the Wealth", the WGA is not asking for the Mortgage, only the Doormat,(and a polite small one at that). Stop wiping your feet...

About the Queen -- it was sooo painful to watch her try to mug her way through this thing. I eventually just couldn't stand it anymore. I had to change the channel.

I realize that it's an annual event, but doing stuff like this in times of strife and strike just diminishes the brand.

I would always recommend against stuff like this.

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