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James Hibberd

Wednesday Night’s Ratings Valley

January 10, 2008 10:56 AM

Cashmere Mafia (ABC)Wednesday night’s ratings were all valley, no peaks, as the second week of several midseason shows posted middle-of-the-road returns.

ABC, NBC and CBS had practically a three-way tie for first place, with NBC’s 3.1 preliminary average rating among adults 18 to 49 barely edging out the other networks’ 3.0. NBC also led among total viewers.

NBC won the 8 p.m. hour with “Deal or No Deal” (3.6, the network’s best in that time period in more than a year), followed by the broadcast premiere of “Law & Order: Criminal Intent” (2.5). “CI,” now a repeat of the USA Network airings, was down 38% from its premiere last year to place third in the hour. At 10 p.m., the “Law & Order” flagship (3.1) fell 18% from its premiere last week.

The second week of ABC’s “Wife Swap” (3.0) dipped slightly from its premiere, while “Supernanny” (3.6) maintained its heading. At 10 p.m., “Cashmere Mafia” (2.3) declined 39% from its already meager Sunday preview.

CBS aired “Power of 10” (1.7) and originals of “Criminal Minds” (3.9 and the highest-rated show of the night) and “CSI: NY” (3.5).

Fox aired repeats of “Back to You” (1.5 and 1.4) and “Til Death” (both 1.4).

The CW’s “Crowned” (0.7) continued to struggle, while “Gossip Girl” was on par (1.1).


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