Putting It Together: Photos, Promos, Publicity
August 24, 2007 10:41 AM
I don’t think the producers at Sony were quite ready for me. First they told me that the NATPE convention in Las Vegas would be the toughest two days of my life—boy, were they wrong! Then they wanted to coach me on how to “work a room.” Huh? Don’t they remember that I ran for public office in Miami several times? I hit that convention running, Sony executives in my wake, as they watched me cover the floor like nobody’s business.
Then they said that getting ready for launch would be grueling. Again, I said, “Huh?” This isn’t work for me, it’s fun. Sony set up a photo shoot. All I kept thinking was, is this is how Marky Mark got his start? Incidentally, we’ve got the same abs, but you’ll have to take my word for it. I was a little shocked when I saw a huge green screen. Green has never been such a flattering color, but I was assured the green itself would never show—I breathed easier.
The shoot was fun. I loved playing up to the camera. A nice Jewish boy hamming it up. Per usual, I had a lot of energy that day, and the photographers encouraged me to play around. But the real fun came when they asked me to do station IDs. In between takes, I would joke around and do adaptations of different songs for various markets. For example, “Nothing could be finer than to be on TV in North Caroliner,” or changing the words to “New York, New York” to include My9 and my show. I don’t know if they will ever really see airtime, but it was lots of fun while I was doing it.
Next came publicity, when I found myself thrust into the world of real news to be a legal commentator on a Fox cable news program. There’s a first time for everything, so I headed into the studio to give it a whirl—fair, balanced or otherwise. In the makeup room I met a true sports legend, Billie Jean King. Can you imagine the two of us in the green room together at Fox?
When I got on set, it felt so right, so natural. Neil Cavuto, the host of the show, was warm and welcoming. We spoke on air about Paris Hilton, and it was fun to give my opinions about paying for interviews.
Then Neil asked me about my upcoming show. He wanted to know if the cases were real (they are), and he asked me if I ever cried in my courtroom “like that other Florida judge.” I told him my courtroom was known, not for crying, but for hugs—I’ve been doing it for years. I frequently make litigants hug each other after I resolve their disputes. It releases tension and sometimes helps heal the emotions lurking underneath a legal problem.
“So,” I asked Neil, looking a little coy, “would you like a hug?” He was silent for a second and looked a little shocked. I heard the camera and lighting people in the studio start to laugh. I guess no one ever asked the host that question before. To his credit, Neil then responded, “Well, we are on cable, but not that kind of cable.” He wrote me a wonderful thank-you note the next day and invited me back on the show. Nice man.
