A Midsummer’s Night Win for A&E
August 8, 2006 6:50 PM
When I read polarizing reviews about a new A&E reality series premiere, “Gene Simmons Family Jewels,” which was telecast last night at 10 p.m. (ET), I knew I had to watch it.
The cable net had commissioned the show for 13 weeks, not the usual six. In fact, the show was A&E’s highest-ranking season premiere since 2004, attracting a total of 1.9 million viewers in Nielsen overnight markets, according to a company spokesman.
This reality show is about the life of Gene Simmons, a member of the rock band KISS, and his life partner, Shannon Tweed, a former Playmate of the Year, actress and model. The most interesting thing about this show is that they have been together for 23 years but have never married and have two of the most normal children any of us would ever pray to conceive.
The demos were interesting. The show did best in Phoenix, Las Vegas and Birmingham, Ala., of all places.
The show did its worst in Washington D.C., getting mere hash marks. How interesting, given that many of the folks in Washington who rule our lives and are so out of touch with what goes on in the heartland, where this show actually exploded. Food for thought.