AOL On hold: Not for Me
August 3, 2006 2:08 PM
Well it’s official. Time Warner Inc will be offering AOL to users with broadband Internet connections for free, allowing them to access e-mail and other features.
Time Warner wants to make AOL an ad-supported service and realizes it could lose half of its 17.7 million subscribers. But company officials say “no sweat” because they intend to offset that revenue loss by making headcount reductions in marketing and customer service.
Huh? How are advertisers going to react to reaching half the eyeballs they now have? Not well, I predict. And how are AOL users, who already endure rotten customer service, going to react when the service worsens?
And how will AOL actually handle this transition? I still have AOL as a backup and I would rather pay the $15.00 a month rather than ever have to make another single service call to Calcutta. Any AOL subscriber who would take the new freebie service, I predict, is gonna have trouble just getting through.
I’ve asked a lot of questions and I think subscribers and advertisers deserve some better answers from Time Warner.