The Invasion of the Pods
August 16, 2006 8:20 PM
So now we know spending on paid product placements will hit $3.1 billion this year and will grow to about $7.6 billion in 2010, as New York Times advertising columnist Stuart Elliott reports today. The stats come from PQ Media, a Stamford, Conn.-based-research company.
This doesn’t bug me a bit. What really gets me is the number of commercial pods appearing during long-form programming on several cable networks. You know who you are.
There is nothing more annoying than watching a program for five minutes and then get assaulted by a pod which is also five minutes long. Call me touched, but I actually like product placements and look for them when I watch TV.
Product placements have long been the staple of theatrical films. You would never see a can of soda marked “Brand X” sitting on a table on the big screen. So let’s not fret too much about product placements. They don’t send viewers running to TiVo. The invasion of the pods is the problem.