The Return of the Yuppies
August 15, 2006 2:08 PM
Chicago Tribune’s Phil Rosenthal totally gets it in his piece, “Networks use older actors to seek new audiences,” which appeared in today’s Seattle Times. He quotes Ken Dychtwald, an expert on the baby-boom generation, who says something we all know: That the boomers have the money, but advertisers and TV nets largely still cater to a younger audience.
Rosenthal provides a snappy recap of the return of baby boomer stars who are coming back to the small screen this fall. Take James Woods, 59, who will appear in CBS’s “Shark.” Then there’s the 58-year old Ted Danson, who will appear in ABC’s “Help Me Help You.” And there are more, but they are men.
TV entertainment, by and large, is still not showcasing boomer babes. The women Rosenthal cites are Katie Couric, 49, who will anchor “The CBS Evening News,” and Meredith Vieira, 52, who will take Couric’s place on the “Today" show.
It’s the reverse of “Men Are From Mars, Women Are From Venus,” when you think about it. Or maybe it just means that women really are smarter than men. After all, Couric and Viera are going to be making a heck of a lot more money than Woods or Danson.