There Oughta Be a Law
August 10, 2006 5:26 PM
I read something so disturbing today online -- that advertisers are now looking at text messages as the hot new medium -- that I accidently hit the delete button and now can’t remember where I read it.
That is lunacy and an invasion of my privacy. Several months ago, my mobile phone suddenly started to beep wildly, like all of the time, even though I had no voice messages. The problem was several teens had somehow gotten my number and started sending me all of their insipid text messages.
I would routinely kill them, without responding, but the volume -- and beeping -- grew to such a crescendo that I finally had to call Verizon to have the wireless provider put a block on my text message function. Since then, I’ve never had another and I certainly don’t want one from some packaged-goods maker trying to sell me a tube of toothpaste.
How is this gonna work? Shouldn’t advertisers, like e-letter providers, be required to seek permission, in other words, ASK the recipient to opt in and let them opt out?