Midlife Crisis Morphs Into Middlescence
November 15, 2006 2:25 PM
Woke up already feeling spryer today, now that I’m in my “middlescence,” a new term from research and author Ken Dychtwald to describe 40- to 59-year-olds and their decidedly upbeat approach to life, according to a Media Post article.
That gem—and most welcome addition to the demographic lexicon—came out at a press conference at which TV Land President Larry Jones said the network will now focus its programming soley on baby boomers. Dychtward’s consultancy firm Age Way, along with Harris Interactive, in research for TV Land found that boomers are becoming frustrated with programmers and advertisers who continue to cater to younger audiences. No kidding.
So consider yourself in your middlescence if you’ve made your mark and maintain a rosy outlook about the future. And nix that now-passe phrase “midlife crisis” from your vocabulary today. And at the next cocktail party, impress your boomer pals by dropping the word middlescence into the chatter, rather than lamenting your truly arthritic joints.
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