‘Lil’ Bush’ Mobisode to Get Prime-Time Play
December 4, 2006 5:35 PM
Hats off to Comedy Central, which just bought the rights to “Lil’ Bush: Resident of the United States,” a mobisode created by Amp’d Mobile Inc., a wireless carrier, that the cable net will expand into a half-hour series next summer.
“Lil’ Bush” is an animated parody of President Bush as a child and is set against the backdrop of the first Bush presidency, according to today’s Wall Street Journal. Comedy Central has a time slot already in mind, late prime time right before “The Daily Show With Jon Stewart.”
And what a cast of characters, including little Condi, little Rummy, little Cheney, little John Kerry and little Mikey Moore, according to the WSJ piece, which was the funniest thing I read all day.
Beyond the obvious yucks, I love the idea of taking mobisode content with legs and developing it for linear television, in this case a half-hour show. Usually, it works just the other way, with networks using existing shows, pared down, to offer to mobile phone platforms. This is an ingenious idea and could serve as a new model for economically testing new series. Given the strong raves so far for “Lil’ Bush,” I only wish I didn’t have to wait until summer to see it.