TBS ‘Adult Swim’ PR Sinks to New Low
January 31, 2007 11:46 PM
Well. How would you like to be me today, getting a morning call from my husband en-route today on a business trip by car to New Hampshire, saying all traffic was diverted because of an alleged terrorist package found under a bridge on Rte. 93, here in the Commonwealth of Massachusetts?
Of all places. Some 10 similar devices were found later, twisting the Boston metro area into knots.
As this day progressed, much later, we finally learned, of all things, it was just a publicity stunt gone awry from TBS’ Adult Swim. What the Time Warner-owned company actually did was place magnetic lights near billboards next to roads and under bridges. How incredibly insensitive. And for what purpose?
This stupid PR stunt caused enough alarm to shut down all traffic, get one person arrested, and totally tick off Gov. Deval Patrick enough to speak to the state’s attorney general about future recourse.
Well at the end of this long day, my husband is at home safe. Frankly, I can’t believe how stupid or low TV can sink at hawking its wares. Do you agree? Right now, I’m not feeling particularly warm or fuzzy about Adult Swim. I expect an apology to the Commonwealth. And I have not seen one yet.