Heacock, First Big Casualty in MTV Reorg
February 13, 2007 8:03 PM
Just got off the phone with Jessica Heacock, MTV’s executive VP of affiliate ad sales at MTV Networks, who was among the first of a total of 250 employees who either got a pink slip or will get one this week.
Didn’t expect to find her answering her phone, tonight. But there she was. She’s also this year’s chair of Women in Cable & Telecommunications and will continue in that role. The group convenes in New York in early March, and she will be there, presiding.
Heacock has an interesting pedigree, and that’s perhaps why she seemed so upbeat about her personal bad news today, and her future. She’s been a fixture at MTV circa 2001, coming from Cox Communications, in a similar role, marketing. Earlier, God bless this woman, she endured life under Charlie Ergen (the penny pincher) at Echostar’s Dish TV, also in marketing.
So my burning question to all is this: Are mid-level managers, in their mid 40’s, heaven forbid older, male or female, being squeezed out of corporate America to make way for the next generation? And how will the rich trove of television practices, they all have stored in their brains, be passed on to the 20-30 somethings who all think they know everything? Talk to me.