'24' Loses Water Cooler Edge
May 23, 2007 5:09 PM
Not surprised to see that the finale for Fox’s “24” scored only a 3.8 rating in Nielsen’s overnight markets, compared to last year’s 5.5 rating . That’s quite a steep drop—31 percent—for the once red-hot counter-terrorist agent Jack Bauer.
This past season, I didn’t pre-record or watch it live once, because I know that come December, I could buy the whole year’s worth of episodes, if I feel like it, for fifty bucks and save myself a lot of grief. Given the nature of the plot—miss one episode, and you’re hopelessly lost—the best way to view the series is to just OD on it, like a binge drinker, and watch all episodes, back-to-back on a rainy weekend, and then just forget about it for a year. And I know a lot of people who watch “24” the same way.
So, I haven’t seen one single episode of the ’07 season, and could care less, and don’t know if it’s better or worse than last season. And oddly, I didn’t think about it for a nano-second this year given the total lack of buzz. It’s water cooler status is on the ebb. I was only reminded of its existence and my former, intense addiction to it, when I read how badly its season ender fared. That’s not good for the show’s future, when the addicts are walking away.
So does ‘24” still have legs, given the nature of the ongoing and complex story line? I’m starting to wonder. Having said that, Fox, just before the season’s finale, announced that it would renew the show for another two years. I guess I found my 12-step cure to my addiction to “24,” and it looks like others have, too.
So weigh in, Jack needs our help.