TelevisionWeek is teaming up with TV industry veteran Marianne Paskowski. The blog will give Marianne a forum to convey her deep knowledge of the industry and pass along some of the juicy morsels she's hearing on the grapevine. Marianne has covered the TV industry from the inside out and top to bottom, and TVWeek's readers are bound to benefit from her sharp eyes, ears and wit. TVWeek.com invites readers to jump online, chime in and pick Marianne's brain on the latest industry news.


Marianne Paskowski

Where's 'The Donald' Going?

May 25, 2007 4:03 PM

With the fate of Trump’s reality show “The Apprentice” still up in the air because NBC did not announce its return this fall, you wonder what’s really going on here.

For starters, “The Donald” is still under contract with the Peacock net, even though he issued a statement saying that he is moving away from “The Apprentice,” to a major, new TV venture, which he declined to mention. There’s been some idle speculation that he’s in talks with News Corp about creating a show for its new cable net the Fox Business Channel which launches this fall.

That my friends, is not going to happen. Why would the ego-driven Trump hook up with a new cable net which does not have full distribution, and one that will be competing with the more established CNBC? Even CNBC struggles with its primetime ratings, but at least has some star power like Suzie Orman.

It also sounds like Fox is going to launch its new biz channel on a shoestring. So this is hardly the showcase for such a showman. Meanwhile, NBC for its part, has a June 1 deadline to decide if the “Apprentice” will enter its 7th season. Sure sounds like a lot of saber-rattling to me, as the two parties feud over control and bucks.

So I’m betting Trump will return for another season of “Apprentice.” How about you?


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Comments (14)

West Coast Dave:

As long as "money" is still the negotiable commodity...HE will be involved.....
My real question is how much more or less does the "Donald" pay for a cut versus John Edwards......Rumor also is that Hillary will be on the Apprentice as she was one just before Bush junior? humm.....interesting script?

Marianne Paskowski:

Glad you mentioned the hair thing. Can you believe with all that money, Trump's hair looks like a cheap Clairol dye? Never knew men noticed those things.

Happy weekend,

Jim Forkan:

Hi Marianne
I kinda doubt The Apprentice will be back on NBC, though Trump may be trying to drum up interest elsewhere. The show really tanked this year. But I'm sure the Donald will continue to describe it as "the No. 1 show on television" -- something it never was, even in its prime!
Two reasons for its decline -- an unappealing cast and too much family. Don Jr. and Ivanka in the boardroom. What next, Melania??
If this show does come back, I hope he swallows his pride and brings back George and Caroline. Yeah, like that'll happen!
As for the Fox Business Channel, somehow I don't see Trump going there. Not enough clout for him.

Marianne Paskowski:

So where does he wind up? mp


Could all this just be a big publicity stunt on Donald's part? Hmmmmm.

Marianne Paskowski:

I think it is. Not on thesked,but still under contract. Hmmm, back to you


Yo, Blondie --

You're gonna love the surprise blockbuster: The Donald and Rosie the un-riviting O'Donnell co-starring in a sitcom--viewer discretion advised--called
"Modern Ameriican Relationships." Both stars will be meeting their match, while only the showbiz pundits on Headline News pay attention.

Rosie and Donny might be vying for the vaunted 18-39 demo group, but here's the inside skinny: The kids are goign to tune to History Channel's "Origins of the Constitution." Then The Donald's new program will become "The Originalist," starring Anton Scalia and Ronald McDonald.

Cruisin not Bruisin

Mr. Abernathy:

Dear Ms. Paskowski:

It is difficult for someone like me, who does not watch a lot of TV, to understand your column. I read TV Week because television in an important cultural force. But why is Donald Trump worth commenting about in this context?

Can't he do something like tell me the hot real estate markets in, for instance, the midwest? We viewers need news and advice, so I'd really like to know what "The Donad" thinks of the regional sewer line realighnment in Kankakee. Is investing in the manure processing plant east of town a solid bet?

Thank you for your consideration,

Mr. Abernathy

Marianne Paskowski:

Funny, Cruiser, they, Rosie and Donald both seem to be maybe out of work. Let them scream at each other, but not for me.

Marianne Paskowski:

To Mr. Abernathy,

Actually, if "The Donald" wound up on the new Fox Biz channel, he might provide you with some useful info/ Would not count on that. And remember he did go bankdrupt.

Jeff Mulligan:


You're absolutely right. The Donald has proven adept at deal making and cliff-hanging ultimatums. It's all to impress the pusillanimous suits in the front office and enrich the lawyers in the back office.

But do viewers care? Probably, if only to the point that Trump at his worst beats much of the drivel now appearing on prime time. Trump will be back on NBC because his bravado and BS appeals to Everyman, who only wishes he or she could "tell it to the man."

Sure, Trump's "The Appremtice" beats up young and defenseless (relatively so) minions. But the people who watch really in their hearts of hearts want to be the bully, like Trump, rather than the bullied, as they are in real life. They live vicariously, voting for Bush and and his tax cuts while paying more for gas, health care, and increasingly disappearing government services. Trump and NBC both know their viewers are dolts, but every one of them has two armpits and a mouth of decaying teeth==enough to make them desired viewers to Procter & Gamble.

There is a more honorable profession than TV. Graverobbing, if only because graverobbers have the good taste to do it out of public view.


Marianne Paskowski:

Oh Jeff,
I actually, the few times I saw "TheAppprentice," thought the Donaldd ddid not do a bad job abut showing the youth of America, the job seekers, how really rough it is out there. Haivng given him that bone, I don't like him. It's all about him. If you think NBC or Trump gives a ra's ass about bigger social and government policies, you are a dreamer.


Worried American:

Don’t believe one optimistic word from any public figure about the economy or humanity in general. They are all part of the problem. Its like a game of Monopoly. In America, the richest 1% now hold 1/2 OF ALL UNITED STATES WEALTH. Unlike ‘lesser’ estimates, this includes all stocks, bonds, cash, and material assets held by America’s richest 1%. Even that filthy pig Oprah acknowledged that it was at about 50% in 2006. Naturally, she put her own ‘humanitarian’ spin on it. Calling attention to her own ‘good will’. WHAT A DISGUSTING HYPOCRITE SLOB. THE RICHEST 1% HAVE LITERALLY MADE WORLD PROSPERITY ABSOLUTELY IMPOSSIBLE. Don’t fall for any of their ‘humanitarian’ CRAP. ITS A SHAM. THESE PEOPLE ARE CAUSING THE SAME PROBLEMS THEY PRETEND TO CARE ABOUT. Ask any professor of economics. Money does not grow on trees. The government can’t just print up more on a whim. At any given time, there is a relative limit to the wealth within ANY economy of ANY size. So when too much wealth accumulates at the top, the middle class slip further into debt and the lower class further into poverty. A similar rule applies worldwide. The world’s richest 1% now own over 40% of ALL WORLD WEALTH. This is EVEN AFTER you account for all of this ‘good will’ ‘humanitarian’ BS from celebrities and executives. ITS A SHAM. As they get richer and richer, less wealth is left circulating beneath them. This is the single greatest underlying cause for the current US recession. The middle class can no longer afford to sustain their share of the economy. Their wealth has been gradually transfered to the richest 1%. One way or another, we suffer because of their incredible greed. We are talking about TRILLIONS of dollars which have been transfered FROM US TO THEM. All over a period of about 27 years. Thats Reaganomics for you. The wealth does not ‘trickle down’ as we were told it would. It just accumulates at the top. Shrinking the middle class and expanding the lower class. Causing a domino effect of socio-economic problems. But the rich will never stop. They just keep getting richer. Leaving even less of the pie for the other 99% of us to share. At the same time, they throw back a few tax deductible crumbs and call themselves ‘humanitarians’. Cashing in on the PR and getting even richer the following year. IT CAN’T WORK THIS WAY. Their bogus efforts to make the world a better place can not possibly succeed. Any 'humanitarian' progress made in one area will be lost in another. EVERY SINGLE TIME. IT ABSOLUTELY CAN NOT WORK THIS WAY. This is going to end just like a game of Monopoly. The current US recession will drag on for years and lead into the worst US depression of all time. The richest 1% will live like royalty while the rest of us fight over jobs, food, and gasoline. So don’t fall for any of this PR CRAP from Hollywood, Pro Sports, and Wall Street PIGS. ITS A SHAM. Remember: They are filthy rich EVEN AFTER their tax deductible contributions. Greedy pigs. Now, we are headed for the worst economic and cultural crisis of all time. Crime, poverty, and suicide will skyrocket. SEND A “THANK YOU” NOTE TO YOUR FAVORITE MILLIONAIRE. ITS THEIR FAULT. I’m not discounting other factors like China, sub-prime, or gas prices. But all of those factors combined still pale in comparison to that HUGE transfer of wealth to the rich. Anyway, those other factors are all related and further aggrivated because of GREED. If it weren’t for the OBSCENE distribution of wealth within our country, there never would have been such a market for sub-prime to begin with. Which by the way, was another trick whipped up by greedy bankers and executives. IT MAKES THEM RICHER. The credit industry has been ENDORSED by people like Oprah Winfrey, Ellen DeGenerous, Dr Phil, and many other celebrities. IT MAKES THEM RICHER. Now, there are commercial ties between nearly every industry and every public figure. IT MAKES THEM RICHER. So don’t fall for their ‘good will’ BS. ITS A LIE. If you fall for it, then you’re a fool. If you see any real difference between the moral character of a celebrity, politician, attorney, or executive, then you’re a fool. No offense fellow citizens. But we have been mislead by nearly every public figure. WAKE UP PEOPLE. THEIR GOAL IS TO WIN THE GAME. The 1% club will always say or do whatever it takes to get as rich as possible. Without the slightest regard for anything or anyone but themselves. Reaganomics. Their idea. Loans from China. Their idea. NAFTA. Their idea. Outsourcing. Their idea. Sub-prime. Their idea. High energy prices. Their idea. Obscene health care charges. Their idea. The commercial lobbyist. Their idea. The multi-million dollar lawsuit. Their idea. The multi-million dollar endorsement deal. Their idea. $200 cell phone bills. Their idea. $200 basketball shoes. Their idea. $30 late fees. Their idea. $30 NSF fees. Their idea. $20 DVDs. Their idea. Subliminal advertising. Their idea. Brainwash plots on TV. Their idea. Vioxx, and Celebrex. Their idea. The MASSIVE campaign to turn every American into a brainwashed, credit card, pharmaceutical, love-sick, celebrity junkie. Their idea. All of the above shrink the middle class, concentrate the world’s wealth and resources, create a dominoe effect of socio-economic problems, and wreak havok on society. All of which have been CREATED AND ENDORSED by celebrities, athletes, executives, entrepreneurs, attorneys, and politicians. IT MAKES THEM RICHER. So don’t fall for any of their ‘good will’ ‘humanitarian’ BS. ITS A SHAM. NOTHING BUT TAX DEDUCTIBLE PR CRAP. In many cases, the 'charitable' contribution is almost entirely offset. Not to mention the opportunity to plug their name, image, product, and 'good will' all at once. IT MAKES THEM RICHER. These filthy pigs even have the nerve to throw a fit and spin up a misleading defense with regard to 'federal tax revenue'. ITS A SHAM. THEY SCREWED UP THE EQUATION TO BEGIN WITH. If the middle and lower classes had a greater share of the pie, they could easily cover a greater share of the federal tax revenue. They are held down in many ways because of greed. Wages remain stagnant for millions because the executives, celebrities, athletes, attorneys, and entrepreneurs, are paid millions. They over-sell, over-charge, under-pay, outsource, cut jobs, and benefits to increase their bottom line. As their profits rise, so do the stock values. Which are owned primarily by the richest 5%. As more United States wealth rises to the top, the middle and lower classes inevitably suffer. This reduces the potential tax reveue drawn from those brackets. At the same time, it wreaks havok on middle and lower class communities and increases the need for financial aid. Not to mention the spike in crime because of it. There is a dominoe effect to consider. IT CAN'T WORK THIS WAY. But our leaders refuse to acknowledge this. Instead they come up with one trick after another to milk the system and screw the majority. These decisions are heavily influensed by the 1% club. Every year, billions of federal tax dollars are diverted behind the scenes back to the rich and their respective industries. Loans from China have been necessary to compensate in part, for the red ink and multi-trillion dollar transfer of wealth to the rich. At the same time, the feds have been pushing more financial burden onto the states who push them lower onto the cities. Again, the hardship is felt more by the majority and less by the 1% club. The rich prefer to live in exclusive areas or upper class communities. They get the best of everything. Reliable city services, new schools, freshly paved roads, upscale parks, ect. The middle and lower class communities get little or nothing without a local tax increase. Which, they usually can't afford. So the red ink flows followed by service cuts and lay-offs. All because of the OBSCENE distribution of bottom line wealth in this country. So when people forgive the rich for their incredible greed and then praise them for paying a greater share of the FEDERAL income taxes, its like nails on a chalk board. I can not accept any theory that our economy would suffer in any way with a more reasonable distribution of wealth. Afterall, it was more reasonable 30 years ago. Before Reaganomics came along. Before GREED became such an epidemic. Before we had an army of over-paid executives, bankers, celebrities, athletes, attorneys, doctors, investors, entrepreneurs, developers, and sold-out politicians to kiss their asses. As a nation, we were in much better shape. Strong middle class, free and clear assets, lower crime rate, more widespread prosperity, stable job market, lower deficit, ect. Our economy as a whole was much more stable and prosperous for the majority. WITHOUT LOANS FROM CHINA. Now, we have a more obscene distribution of bottom line wealth than ever before. We have a sold-out government, crumbling infrastructure, energy crisis, home forclosure epidemic, 13 figure national deficit, and 12 figure annual shortfall. The cost of living is higher than ever before. Most people can't even afford basic health care. ALL BECAUSE OF GREED. I really don't blame the 2nd -5th percentiles in general. No economy could ever function without some reasonable scale of personal wealth and income. But it can't be allowed to run wild like a mad dog. ALBERT EINSTEIN TRIED TO MAKE PEOPLE UNDERSTAND. UNBRIDLED CAPITALISM ABSOLUTELY CAN NOT WORK. TOP HEAVY ECONOMIES ALWAYS COLLAPSE. Bottom line: The richest 1% will soon tank the largest economy in the world. It will be like nothing we’ve ever seen before. The American dream will be shattered. and thats just the beginning. Greed will eventually tank every major economy in the world. Causing millions to suffer and die. Oprah, Angelina, Brad, Bono, and Bill are not part of the solution. They are part of the problem. THERE IS NO SUCH THING AS A MULTI-MILLIONAIRE HUMANITARIAN. EXTREME WEALTH MAKES WORLD PROSPERITY ABSOLUTELY IMPOSSIBLE. WITHOUT WORLD PROSPERITY, THERE WILL NEVER BE WORLD PEACE OR ANYTHING EVEN CLOSE. GREED KILLS. IT WILL BE OUR DOWNFALL. Of course, the rich will throw a fit and call me a madman.. Of course, they will jump to small minded conclusions about 'jealousy', 'envy', or 'socialism'. Of course, their ignorant fans will do the same. You have to expect that. But I speak the truth. If you don’t believe me, then copy this entry and run it by any professor of economics or socio-economics. Then tell a friend. Call the local radio station. Re-post this entry or put it in your own words. Be one of the first to predict the worst economic and cultural crisis of all time and explain its cause. WE ARE IN BIG TROUBLE.



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