Court TV Gets New Name: truTV
July 11, 2007 1:22 PM
Can’t say I’m nuts about Court TV’s new moniker, but apparently the truTV (and that is not a typo) handle did resonate with thousands of people in research studies, said Turner Entertainment Networks president Steve Koonin. But I do admire the arduous year-long re-branding effort to further morph the channel from trial coverage to series and other non-courtroom-related programs, without throwing the baby out with the bath water, the actual trials.
Come Jan. 1, 2008, the new name takes hold, along with edgy sounding, real life programs, not necessarily about crime, in development. Among the changes, trial coverage will end at 3 p.m, leading into the new talk show “Star Jones” occupying that time slot. Clearly, the old name doesn’t fit the new network which is becoming something else.
Koonin is apparently a little ticked off with me for not cottoning to the new name at all. But do you?