August 29, 2007 12:21 PM
Cable Positive’s president and CEO Steve Villano just became a blogger. Cable Positive is a nonprofit organization that raises awareness and money to slow down HIV/AIDS. For his first time out of the gate, he comes out swinging, taking to task CBS and Fox as well as several Cox and Comcast systems for refusing to run an ad from Trojan, entitled “Evolve: Use A Condom.”
He wrote how hypocritical that stand is, given that television airs plenty of programming that is sexually explicit. None of those outlets would even air the spot at late night. And, he added, there was nothing salacious, but only educational about the Trojan ad. I commend his guts. Condoms can help stop the rise of sexually transmitted diseases and HIV.
While he certainly won’t lose future funding from CBS and Fox, two broadcast networks, Comcast and Cox might not like being publicly taken to task. You can see what he has to say at http://cablepositive.blogspot.com/
And weigh in here if you think condom ads belong on late night TV or not. My vote is yes.