‘Star’ Floats Court TV’s Daytime Boat
August 22, 2007 1:06 PM
Well, the jury is in, or rather the overnight Nielsen numbers are, for Court TV’s debut of “Star Jones.” And the verdict is good for the prosecutor turned TV talk-show host. In its 3 p.m. ET time slot Monday, the premiere attracted some 452,000 total viewers. At first blush that doesn’t look like bragging rights, but remember we’re talking about daytime viewing in the month of August.
Actually, that’s a great number for a daytime premiere airing during the doldrums of August, and it represents substantial growth for the hourlong time period Star now graces. Compared to the prior four weeks for that time slot, total viewers zoomed up by 137 percent. The demos look good too, up 124 percent for adults in the 25-54 demo, and up 105 percent for women 25-54.
Now the big questions are whether that surge is sustainable and if viewers will come back for more. Lots of viewers are schlepping their kids back to college and many are prepping to enjoy the final weeks of summer before the Labor Day weekend. I, for one, plan to goof off as much as possible and check out the Weather Channel for tide and UV reports.