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Marianne Paskowski



‘Star’ Floats Court TV’s Daytime Boat

August 22, 2007 1:06 PM

Well, the jury is in, or rather the overnight Nielsen numbers are, for Court TV’s debut of “Star Jones.” And the verdict is good for the prosecutor turned TV talk-show host. In its 3 p.m. ET time slot Monday, the premiere attracted some 452,000 total viewers. At first blush that doesn’t look like bragging rights, but remember we’re talking about daytime viewing in the month of August.

Actually, that’s a great number for a daytime premiere airing during the doldrums of August, and it represents substantial growth for the hourlong time period Star now graces. Compared to the prior four weeks for that time slot, total viewers zoomed up by 137 percent. The demos look good too, up 124 percent for adults in the 25-54 demo, and up 105 percent for women 25-54.

Now the big questions are whether that surge is sustainable and if viewers will come back for more. Lots of viewers are schlepping their kids back to college and many are prepping to enjoy the final weeks of summer before the Labor Day weekend. I, for one, plan to goof off as much as possible and check out the Weather Channel for tide and UV reports.

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Comments (10)

EDWARD WILLIAMSON:

STAR tv dayfew is damm good i like that she is so real we need that on tv. STAR go on doyour thing. we as blacks we LOVE

Marianne Paskowski:

Edward,
I like her too, and I'm not black.
Thanks for the post,
mp

AMANDA:

I LOVED THE SHOW...I JUST HOPE STAR WOULDNT WASTE TOO MUCH TIME TALKIN ABOUT BRITNEY AND PARIS, GOSH I AM SO SICK OF THEM PLZZZZZZZZZZZZZZ STAR..DONT DO IT.

Marianne Paskowski:

Amanda,

Couldn't agree more about Star's premiere, giving way too much air time to Britney and Paris. You can see that anytime and everywhere. Personally, the way I hear the show being described, Court TV is revamping and will cover more of this stuff. I hope Star interviews victims' families from the war in Iraq. Sad story out my way about a female trooper, native American female, on her FIFTH tour died there. Why was she there for five terms of duty and died? I care and so do many. This is an example of breaking news Star could shine in scoping out andthe legal ramifiacations .
Thanks for the post, sometimes, I just hate TV,
Marianne

PK:

I have been wondering what kind of ratings the Star Jones Show recieved. Realize that Court TV has gone downhill for several months..viewers have stopped tuning in at 3pm since Closing Arguements hasn't been covered by a competant anchor. Frankly Tru TV's apparent infulence on the 9-3 court time is so, that true fans of the station (myself included) have given up...too much stupid chatter from the anchors, and less actual coverage. We only got Court TV a few years ago in this area...so I missed the best days. How does Star's rating compare to when Nancy Grace was on and the show was till 5pm?

Also as a OJ trial junkie...(you could follow that without CTV). My lack of respect for Star came when years ago I did watch The View, and she just carried on about OJ.

I have seen some of her show...in order to have an opinion...it is boring, bad format it does seem to be the "Star Jones Show"...all about ME.

Thanks.

Marianne Paskowski:

PK

Court TV has interesting problems during daytime. OJ trials don't happen every day.
Marianne

GNowicki:

Well I've missed Star from 'The View'! So I very, very seldom watch it anymore. Glad to see she is back on TV and I tape her new show every day. She is good!

Marianne Paskowski:

GN,

Pretty much stopped prerecording anything because I wind up not watching most of it. But I might tune in today, curious to see what kind of advertisers Star is attracting. On Monday, I was not impressed: by and large direct-response advertisers, the norm for many daytime shows.

Marianne

mary verni:

I just watched Star on Court TV again and I liked the show very much. Star seems more at ease in this forum since she was a former prosecutor and knows the law very well. I think Star realizes her past mistakes while on The View during her wedding preparations and now comes across as real and sincere. I was very tired of Dr. Phil, so Star is a nice change of pace for me. Good luck, Star. You will do very well.

Marianne Paskowski:

Hi Mary,

As they say there's a lid for every pot, thanks for posting.

Marianne

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