‘Star Jones’: New Litmus Test for Cable Debuts
August 17, 2007 11:58 AM
Got a gut feeling that Court TV’s Aug. 20 premiere of “Star Jones,” even though launching in the dog days of August in the 3 p.m. (EST) slot, will still attract a decent-sized audience. Star, former co-host of “The View,” revealed last month that she underwent tummy-tuck surgery, and hence her drastic weight loss.
And the voyeurs out there will be tuning in to see what she looks like now. Hopefully they’ll actually be listening to what this talented attorney turned talk show host actually has to say to her guests on topics ranging from pop culture, current affairs, and of course, crime and justice. That’s a lot of turf to cover but Court’s afternoon day part needs a boost and Star sure could sure shake things up.
Cable nets traditionally do well when they launch new series in summer, to counter program broadcasters that are by and large airing reruns. But that’s primetime. Can an afternoon cable premiere bring in the eyeballs and advertisers? So weigh in here with your two cents.