I Really Hate This Idea
September 5, 2007 2:37 PM
Wall Street loves the idea of Comcast’s test plans to let customers self-install Internet-based phone service because it will save the company anywhere from $200-$300 per truck rollout and accelerate the nation’s largest MSO’s growth in the voice business.
According to Bloomberg.com, the self-install is a breeze, quoting a Comcast person who said the process takes less than 30 minutes from opening the box to getting a ring tone. One of the problems mentioned was that the self-install only works with cordless phones and not wired phones.
While investors love the idea, I absolutely hate it. And apparently I’m not alone. In that same article a Cablevision Systems representative said the MSO began offering the self-install option in 2005, but a majority of its customers opted for a professional installation. Why am I not surprised?
Why would I want to waste 30 minutes doing something I hate, tinkering with technology, given there was no mention of a price break for those do-it-yourself types, which I clearly am not?
Been there, done that with Verizon’s DSL service. The box came and sat on my desk for a week before I had the courage to open it. But I was motivated to do it because I was rewarded with a cheap rate of $19.99 a month. That’s what Comcast needs to do: offer it on the cheap if the company expects customers to do its job. And oh, my DSL works with wired phones and not just cordless.