Another Reason to Go to Blockbuster
October 23, 2007 1:11 PM
I’m now boycotting movie theaters owned by CineMedia because they air 20 minutes of commercials before show time, and I’m not counting the trailers for upcoming films that are in themselves annoying enough.
So we went to the opening of George Clooney’s new flick “Michael Clayton,” which was appearing at a Regal Cinema—owned by CineMedia. We got there early wanting to get good seats and were subjected to the longest pod on the planet. It was sooo long that one moviegoer, me, screamed out, “Enough already,” and I got a round of applause.
We didn’t pay to watch commercials -- how sneaky.
According to Advertising Age, the Cinema Ad Council reported that ad spending in theaters was up 15 percent in 2006 to $455.6 million. That’s one statistic I unfortunately believe.
Blockbuster, here I come.