I Beg to Differ
October 8, 2007 1:16 PM
I don’t agree at all with the TVWeek editorial this week that suggests it’s a bad idea for the National Cable & Telecommunications Association to try to combine many of the various trade organizations events into two weeks in spring and fall.
I think it’s a swell idea, and inevitable. First of all this meeting Oct. 22 in New York getting all the groups together will not result in a decision; it likely will be just another step in what has been a seven-year dialogue among the groups.
Here’s what I would do. I would combine the NCTA national show with the Society of Cable Telecommunications Engineers under one roof. Why? The NCTA, from an exhibitor’s point of view, is by and large a tech fest that largely gets repeated another month or so later with the SCTE show. And the big-ticket item is the expense of having a booth on the floors of both venues. That’s a no-brainer.
Every one of the organizations has become a hydra-headed entity. Take Women in Cable & Telecommunications. It has a lunch in New York during Diversity Week in September, then holds a black-tie gala in Washington two months later in November and has a program running during spring break in New York.
CTAM, by contrast, has already made the first step. It’s moving its annual Summit from the summer to the fall and has already folded its old digital conference into the Summit. Good move. CTAM could further tighten its belt by folding its winter research event into the Summit as a separate track.
And then there’s the Cable Center holding its Hall of Fame dinner this week in Denver. Years ago that dinner was held at the NCTA show, and that’s where it belongs, especially because Denver is no longer the hub of cable, but a ghost town with a museum that few in this business actually believe should exist.
There are other ways to skin this cat. The new venues for cable operators are now the Consumer Electronics Show and wireless shows. Couldn’t cable find a way to piggyback onto some of those shows that are the venues of the future? I rest my case.