CBS: Just Do It!
December 13, 2007 12:08 PM
It’s been nearly two weeks since CBS chieftain Les Moonves told investors that his network could ride out the ongoing writer’s strike by running popular shows from sister premium cable network Showtime.
Now that is a great idea to an executive right now with the northeast being pelted by a major snow storm, keeping folks at home with nothing to watch but reruns and mind-numbing reality shows. It’s a win-win for everyone, advertisers, viewers, CBS and Showtime.
What a wonderful way for viewers who don’t pay for Showtime to sample some great shows like “Dexter,” “Weeds” and “Brotherhood.” This move could be a shot in the arm for Showtime that always plays second fiddle to HBO.
What’s Moonves waiting for? This is a no-brainer.