Tada: Enter the Oprah Winfrey Network
January 15, 2008 12:35 PM
Word came down today that Oprah and Discovery Communications would launch OWN, a new cable network that will debut next year in place of the Discovery Health Network.
Oprah will serve as the chairman of the new co-venture and have all editorial control in what was a non-cash transaction. Certainly OWN is in an enviable position, already having distribution in some 70 million homes as Health goes bye-bye.
Not much more is known about the new network that is described as one that will “entertain, inform and inspire people to live their best lives.”
Reading between the lines here, there’s absolutely no word about what her on-air role will be on OWN. So here’s a prediction: Unless Oprah is very visible throughout the day and evening, this network will be another non starter, even given its enviable distribution start.