February 29, 2008 12:12 PM
Cablevision Systems, the multiple-system operator that Verizon was first to assail with its FiOS launch in Long Island, New York, territory, had a stellar fourth quarter as measured by all yardsticks.
The MSO added 1,555 basic subscribers, unheard of at a time when most MSOs are losing basic subs; got 43,000 new digital video subscribers; pulled in 62,000 cable modem customers; and racked up a stunning 102,000 new users for Optimum Voice.
That growth in all four sectors is enviable; no other MSO can claim those bragging rights.
So how did Cablevision do it? Remember, it was the first to offer a triple play of bundled services, a move that was decried by Wall Street when it debuted about three years ago. That strategy is still working for Cablevision, and I say if it ain’t broken, don’t fix it.