NBC’s Olympian Challenge
March 28, 2008 2:21 PM
Sure, NBC has the bragging rights for securing coverage of the upcoming Summer Olympic Games.
Too bad, though, that the games are being held in strife-ridden Beijing this August.
With the bragging rights comes a nonstop public relations nightmare for the Peacock and advertisers in the games. Human rights activists are already threatening boycotts, but to date not a single advertiser has pulled out. But this late in the game; according to published reports the events are only 70 percent sold out.
As Business Week points out this week, as the torch-lighting ceremonies take place and the torch makes its trek around the world to Beijing, plenty more could go wrong. Why in the world the International Olympic Committee settled on Beijing in the first place is beyond my comprehension.
First there’s the air quality issue that one marathoner contended led to his decision to sit this one out. Steven Spielberg, resigned his role as artistic adviser in the face of China’s role in the genocide in Darfur.
U.S. President George W. Bush said that he would attend for day one, but France’s president is still on the fence about supporting the games.
So PR mavens, how would you put lipstick on this pig?