Broadcast Nets Dancing in the Past
April 23, 2008 12:31 PM
It came as absolutely no surprise to me that “The CBS Evening News,” anchored by Katie Couric, hit its ratings low last week, attracting only 5.39 million viewers, according to Nielsen.
Forget about Katie Couric. She’s not the problem. The concept of a broadcast network evening newscast is just so passe. When was the last time you watched any of them, let alone recorded a newscast for later viewing?
I don’t even remember what time any of them air because, like most people, I get my news online or on cable nets whenever I feel like it.
The broadcast networks are broken because they are reluctant to part with old traditions. They’d be better off programming the hour with syndicated fare because newscasts are no longer the great lead-ins to access and prime-time viewing that they once were.
Or heaven forbid, switch out the network news with another reality-based show. How do you like my idea “Dancing in the Past”?