NBC Gets It Half Right, But Mostly Wrong
April 3, 2008 12:09 PM
Borrowing a page from cable, the broadcast Peacock network will stagger new shows throughout the year including summer, instead of waiting for the traditional fall premiere window.
That’s the half-right part.
The half-wrong part is the mish-mash of programming slated to appear on NBC’s so-called 65-week schedule. At best, this lineup is a working mess in progress.
Not surprisingly, NBC will borrow some successful hits from its more successful cable sibling USA, including “Psych,” “Nashville Star” and “Monk.” That makes sense.
But new content includes adaptations of foreign series and, yes, more cheap reality fare.
To dig a potentially deeper hole for itself, the fourth-place network will air more family-oriented programming, including a revival of “Knight Rider” and a new show about Robinson Crusoe.
NBC honchos said there was plenty of wiggle room in the schedule. So how will already apathetic NBC viewers build loyalty to anything if shows come and go, as they will, at the first sign of trouble?