May 30, 2008 11:00 AM
TBS, the cable net that airs sanitized reruns of “Sex and the City,” has come up with a brilliant advertising option for Match.com and Revlon.
Starting next week, a two- minute microseries called “Commuter Confidential” breaks, starring four young women commuting in a car while talking about their experiences with dating service Match.com and applying Revlon cosmetics.
The microseries will air within “Sex and the City” on TBS.
Some critics say such a long pod will only turn off viewers.
I think not. The microseries is appearing in the perfect programming environment, and anyone who likes “Sex and the City” likely will stick around to see what sounds like a lively interchange among four working women.
Far more creative than jamming as many ads into long pods, a very bad habit most basic-cable networks are guilty of doing more and more.
I think this is brilliant, and I wish more cable programmers and advertisers would test the waters here.