June 27, 2008 10:18 AM
Just got off the phone with my friend Bobby, who dumped Cablevision’s triple play and signed up for Verizon’s FiOS bundle of services: digital video, phone and high-speed Internet access.
Price was her driving motivator. Bobby was sick and tired of watching her bill go up from the initial one-year offer of $99 per month to $136. FiOS let her lock in a $109 monthly rate for two years.
Bobby got more than she had hoped for: far more channels than Cablevision had offered, plus free premium channels from Verizon for three months.
When she called Cablevision to cancel, she stopped them dead in their tracks when the customer service reps were going to offer her incentives to stay the course.
Which raises the question: How come cable companies aren’t willing to wheel and deal until it’s too late?
Bobby had made her decision and turned a deaf ear to what was probably a too-little-too-late pitch from Cablevision.