TV at the Gas Pump Fuels Purchases
July 22, 2008 10:55 AM
According to an Associated Press article today, 89% of the consumers who are exposed to some 20,000 TV screens at gas stations across the country say they are willing to buy the products being hawked.
PumpTop TV, Gas Station TV and FuelCast are three independent outfits that provide programming ranging from NBC and ABC content to sports scores, news and weather forecasts. Gas stations rent the screens and, in turn, hawk products ranging from car washes to candy bars.
Clearly I’m out of sync with the public here. I would rather see gas stations lower the price of gas than rent TV sets that carry heavy rotations of 15-second spots. Buying gas is already an expensive, unpleasant chore. Who needs to be captive to a bunch of commercials, when you can’t even change the channel or sound level?
And what if the jerk ahead of you gets mesmerized by some numb-nuts sports report? I can hear the horns blowing already as time spent at the station is actually lengthened.
So has anyone out there been to one of the gas stations with TVs?
Feel free to rant, or tell me that I’m a lone voice in this choir.