New Frugality Finally Reflected in TV Ads
October 15, 2008 10:47 AM
Finally, a breath of fresh air is swooshing across TV channels. TV ads are starting to address the country’s economic strains in their messages. What a relief from brokerage firms' ads touting their supposed prowess.
I first saw this happening with WalMart’s new ads. Soon the reality of the nation’s fiscal woes spread to other marketers.
I just love Marshall’s new ad poking fun at how designer jackets find their way to this discount chain, depicting an urban, snooty boutique owner who turned down a shipment of jackets because he didn’t have room for them. Marshall’s selling proposition upon receiving the inventory is, “we don’t have space issues.” Clever, I say.
Then there’s the $10 challenge from KFC, asking viewers to try to recreate a meal of a bucket of chicken and all the side dishes at home for the same price by buying the ingredients at a supermarket.
Meanwhile, Walgreens is touting its health care buses touring the nation offering basic free health care screening tests. Seniors on fixed income sure can relate to that offer.
Even Target, a retailer that has always marketed itself as upscale, is going more mainstream, or I guess you can say downstream, with its new tagline, “get more for less.”
I think viewers relate to marketers being sensitive to these hard times.