Election Night Media Habits Changed Forever
November 5, 2008 11:35 AM
There’s change in the air, and I’m not just referring to Sen. Barack Obama winning the race to become the nation’s 44th president. His victory was sweeping, and voters were riveted to their TV sets all night as we watched history unfold as our nation elected a black man as president.
But were viewers really riveted? The answer is yes and no. They just weren’t watching TV, they were multitasking via other modes of communication that have changed our TV viewing habits forever.
While channel-surfing, I’ll bet, you also were in the e-mail batting cage, hearing from pals in other states to learn what they were seeing during their local newsbreaks, all while cradling phones as friends and neighbors called.
As we surfed the TV set with remotes at hand, our mouses were in overdrive, too, as we surfed the Internet, exchanging e-mails with friends across the nation who advised “Switch to NBC” or “Check out Fox now.”
It was probably a great night to be a TV viewer in Chicago, as the Windy City prepared for an Obama victory in Grant Park. My nephew there kept me up-to-the-minute with his descriptions of other jubilant preparations under way at local churches on the South Side, coverage that I couldn’t see here.
So today I admit I have a severe sensory overload hangover. And I bet you do, too.
Anyone know of a cure?