‘Sears Has Everything’—and Now Comcast Cable
November 24, 2008 10:50 AM
Sears can thank me later for creating its new ad jingle. Comcast, the nation’s largest cable provider, announced it is teaming with the retailer to promote the MSO’s digital video, cable modem and cable phone services in 400 Sears stores around the country.
What incredibly odd bedfellows they make. Comcast will train Sears’ employees to sell its bundled triple-play offering. Also in 100 of those stores, Comcast will have interactive HDTV display units set up.
I’m assuming Comcast is setting up in Sears’ consumer electronic departments, next to television sets and other gizmos.
But who on this planet would ever buy a TV set at Sears? Sure, I would buy a Craftsman screwdriver set there, if I were inclined to buy that kind of thing. But a TV set, let alone a cable package of services?
Wouldn’t it have been smarter for Comcast to team up with Best Buy, where people actually buy consumer electronic products?
I don’t like anything about this idea. New customers, and only new customers, who sign up for Comcast at Sears get a $100 mail-in rebate coupon for one product purchase, like a cable modem, or a $250 rebate for the triple bundled package.
So once again, Comcast is ignoring existing customers by not offering them the same rebate.