TV Networks Brace for Black Friday Sales
November 26, 2008 10:14 AM
I’m not one of those maniacs who get up early the Friday after Thanksgiving to jump-start my holiday shopping spree.
With all the bad economic barometers out there, Black Friday sales will provide another yardstick about the state of television advertising. And for now we know it doesn’t look great.
But maybe it won’t be all gloom and doom. While the three domestic auto companies have noticeably slashed their ad budgets, ads for imported cars seem to be on the rise.
And Wal-Mart, the nation’s largest retailer, which has absolutely no need to advertise its value proposition, is laying it on thick this season, with TV spots running in all dayparts.
So yes, Virginia, there is a Santa Claus, even though we’ve seen all those surveys that predict consumers are tapped, and are capping their holiday spending budgets.
Happy Thanksgiving to all.