Leno’s Move to Prime Time Saves NBC Millions
December 9, 2008 11:24 AM
I don’t know why some people are so upset that NBC is keeping Jay Leno but moving his new talk show to 10 p.m., where it will serve as a lead-in to Conan O’Brien, who takes over “The Tonight Show” this fall.
These are tough economic times, and according to CNBC the move will save NBC $13 million a week because it won’t have to invest in a scripted show for that time period. Generally, the going tab for a scripted episode is $3 million per episode.
Things would have been far worse for NBC had Leno bolted for ABC or Fox. And maybe he’ll attract more eyeballs in his new time period.
What I want to know is what Leno’s new format actually will look like, as few details seem to be available for now. It’s not a variety show, but Leno will do an opening monologue and man-on-the-street spiel.
At a press conference Tuesday, Leno was short on the details, but said he’ll be taking the show outside of the studio more often.
If this is a talk show, Leno obviously will need guests, which raises an interesting question: If you were a celeb or newsmaker, which show would you rather appear on, Leno’s or O’Brien’s?
That’s a no-brainer for me, given that I find O’Brien a snore.