February Is ‘Obamavision’ for Broadcast Nets
February 6, 2009 10:44 AM
According to WashingtonPost.com, broadcast network executives are not happy about President Barack Obama’s plan to hold a televised press conference in primetime on Monday.
In fact, they are bracing themselves for the likelihood of three such primetime speeches from him during the February sweeps that will cut into their profits. “We’re all going to take a bath,” said one network executive interviewed for that article.
In the piece, entitled “Obama’s Preemptive Strike,” another network executive snidely said, “His economic stimulus package apparently does not extend to the TV networks,” referring to the likely $9 million loss in advertising revenues.
And the savvy Obama picked Monday, a night that gets better ratings than, say, Friday or Saturday.
What a heap of hubris this is, given that the networks have been the beneficiaries of free government-owned spectrum since the get-go.
Throughout his campaign, Obama warned that the economy will worsen before it improves. Given today’s job-loss report, that fear has become a reality.
Upon becoming president, Obama said we’re all in this together, asking for sacrifices from everyone. So despite the hand-wringing from broadcast nets about loss of ad dollars, they will comply and air Obama’s speeches.
“You don’t want to incur the wrath of the White House,” another executive told the Washington Post.
Frankly, I’m happy we have a president who is using the airwaves to tell the nation what’s going on, unlike his predecessor, who ruled in near secrecy.