The Cobra and the Mongoose
December 5, 2008 9:10 AM
There’s a cobra-mongoose dynamic intensifying between stations and syndication companies. TV stations are up against the ropes, having suffered continual revenue bleed for the last few years. It sets up an ugly spiral. Less revenue means less to spend on programming, which means they can only afford cheaper programming, which bleeds audience, which leads to lower ad revenue, and the cycle continues. When does the syndication industry reach its tipping point? The prospect of digital subchannels further fragmenting the audience is giving me the willies.