Is ABC the Lifetime of Broadcast?
January 27, 2009 10:59 AM
ABC tends to skew family- and women-centric in its primetime programming with hits such as "Grey's Anatomy," "Desperate Housewives" and "Ugly Betty."
"So what's wrong with being the Lifetime of network television?" Ben Grossman of Broadcasting & Cable asked Anne Sweeney at NATPE this morning.
Nothing, she said. "Since we own 50% of Lifetime, there's nothing wrong with it. We have room for a Lifetime devoted to women and we have room for a Disney for kids and family and we have room for all these ways of programming."