TVWeek's Deputy Editor Chris Pursell is exploring the billion dollar business of sports media. Every week he will deliver the latest insights as well as a fresh perspective along with interviews with the biggest personalities in the business.

Email Chris Pursell




ESPN, NFL Network Blitzing Super Bowl Coverage

January 24, 2008 6:59 PM

With Fox preparing for what could be a behemoth game, even by Super Bowl standards, between the New England Patriots and the New York Giants, NFL Network and ESPN also are moving at full speed with their pre-game coverage.

In ESPN, Super Bowl XLII coverage will kick off in Arizona Monday at 6 a.m. and is slated to continue throughout the week with more than 90 hours of domestic television and 65 hours of radio programming. The company’s signature television programs—including “First Take,” “NFL Live,” “SportsCenter” and “Sunday NFL Countdown”—will all originate from ESPN’s main set in Scottsdale. ESPN Radio’s “Mike and Mike in the Morning” (simulcast on ESPN2) also will originate from this set, while “The Herd With Colin Cowherd” and “The Mike Tirico Show” will broadcast live from downtown Phoenix throughout the week.

On Monday, Philadelphia Eagles quarterback Donovan McNabb is set to debate with Skip Bayless on “1st and 10,” while TNT NBA analyst and former Phoenix Suns star Charles Barkley will appear as the “Five Good Minutes” guest on “Pardon the Interruption” with Tony Kornheiser and Michael Wilbon, who will be on location in Scottsdale. Other guest appearances throughout the week will include NFL Hall of Famers Barry Sanders and Joe Montana; NFL all-time leading receiver Jerry Rice; current NFL players Matt Hasselback, Chad Johnson and Matt Leinart; and actor Adam Sandler on “SportsCenter.”

Chris Berman, Merril Hoge, Tom Jackson, Keyshawn Johnson, Mark Schlereth, Sean Salisbury, Stuart Scott, Emmitt Smith, Scott Van Pelt, Trey Wingo and Steve Young will be among the more than 25 ESPN on-air personalities who will appear on various programs throughout the week from Arizona.

Meanwhile, the NFL’s own outlet, the NFL Network, will unleash 213 hours in pre-game coverage counting down to Super Bowl XLII—that’s 24 hours a day for nine days in television’s longest Super Bowl pre-game show.

The coverage will kick off on Saturday, Jan. 26, at 10 a.m. with a marathon of highlight reels from all 41 Super Bowls.

Among the programming on deck will be:

Every NFL-related press conference live, including team arrivals, player availability, head coach press conferences, Pro Football Hall of Fame Class of 2008 announcement, Commissioner Goodell’s Super Bowl press conference and Walter Payton’s NFL Man of the Year press conference.

Four episodes of “Playbook,” live from Arizona.

Six episodes of “Put Up Your Dukes,” live from Arizona.

A live pre-game show beginning at 11 a.m. ET on Super Bowl Sunday from the University of Phoenix Stadium.

Two hours of post-Super Bowl coverage live from the University of Phoenix Stadium.

Seven hours of coverage from Super Bowl Media Day on Tuesday, Jan. 29.

Special afternoon editions of “NFL Total Access” Wednesday through Friday from 10 a.m. to 6:30 p.m. ET, taking fans inside the official Super Bowl Media Center.

Special two-hour editions of “NFL Total Access” from AFC and NFC team hotels.

Prime-time airings each night of extended 90-minute versions of “NFL Total Access” at 7 p.m. ET with the latest news, interviews and analysis.

Fourteen airings of original broadcast versions of seven previous Super Bowls—including Super Bowl XXXIX, Super Bowl XXV, Super Bowl XXXVI, Super Bowl XXI, Super Bowl XXXVIII, Super Bowl XXXI and Super Bowl VII, which capped the 1972 Miami Dolphins’ undefeated season.

Plus … a roundup of the greatest Super Bowl commercials of all time.


TrackBack URL for this entry:

Comments (3)

Andy S.:

As a Giants' fan, I am very psyched about the big game this year. But I can honestly say that it took me longer to read the above litany of pregame programming than the time I plan to spend watching any of it.


Hey, I found this cool video. To all diehard fans out there, ENJOY!


wil wiley jr.:

Best teams of all time to me.
Miami-best of all time for their era(which has never been matched until now. Steelers-featuring Terry Bradshaw-best team to excite and introduce a new era of greatness to football. 49ers-best team to carry the torch of excitement and greatness from the era of the Steelers.And the Patriots-best of all time right now in this era they bring that exctement plus record breaking greatness to the game today,if it is never matched they would go down in history as the best ever in the NFL!!!!

Post a comment