NHL Survives NFL’s Dominating Sunday
January 22, 2008 11:15 AM
While the NFL continues to prove its dominance following the blockbuster ratings from the conference championships on Fox and CBS over the weekend, the National Hockey League scored a 1.1 rating for the regular debut of the NHL on NBC this weekend, holding even with both the first game last year as well as its overall season performance for the 2006-07 season.
“Considering the competition from football, that’s a big win for the sport,” said one executive from a major sports league. Check out my story on the recent successes of the NHL here…
Of course, the NFL remains the bread, butter, turkey and wine of the broadcast networks. The NFC game on Fox drew a 31.7/46 overnight rating in prime time, with an 18.6/40 among adults 18-49. The AFC game on CBS, meanwhile, pulled a 27.4/48 in households on Sunday.
As for the Super Bowl, local station ad buyers from Fox affiliates are already drooling over what may be one of the higher-rated Super Bowls in recent years, given the rating behemoth generated by the New England Patriots’ perfect season. That combined with the natural rival between New York and Boston, two big-market teams with fan bases around the country, has already cleared out local inventory for the Feb. 3 game in most of the key markets.