Fox Puts It on the Line
February 3, 2008 10:10 AM
Following a carefully choreographed walkthrough of the red carpet dress rehearsals for their Super Bowl pre-show yesterday, Fox is putting it all on the line for todays broadcast.
"We are merging two powerful brands for this broadcast,sports and entertainment," said George Greenberg, exec VP of programming and production for Fox Sports when I caught up with him at Fox's pre-game party in Scottsdale last night. "We're no longer looking at a normal football audience, so we brought in our movie and TV divisions that will allow us to deliver both quality and quantity to the viewers."
Mr. Greenberg noted that the rehearsals went great yesterday. But the fluid nature of red carpet coverage will keep the production crew on its toes today. Ryan Seacrest will the stage as
entertainment host for the pre-game show, joining Fox's usual crew in Curt, Terry, Howie and Jimmy.
Fox has been crafting the show to blend the sports and entertainment elements for the past seven months.
The Super Bowl wasn't the only topic on people's minds at the Fox party, where industry execs' tongues wagged over the rumored end to the writer's strike, with an announcement expected to come on Monday.
They also were buzzing about the departure of key Fox exec Ed Wilson, who will be leaving the
company to oversee Tribune.