NFL Pushing Hard Online
February 1, 2008 6:09 PM
Online, the NFL has refocused its presence in the last 12 months. It's all culminating with the Super Bowl media week. The league is broadening its video presence to include more than 40 exclusive videos so far as well as live streaming of the big press announcements that bubble throughout the show.
"Right now anything we do is going to be more than what we had last year," said Tom Brady, senior programmer at NFL.com. "So far traffic is already up over last year and we expect that to continue as we head toward the big game."